Toolkit

#INSEADSFhub       inse.ad/sfhub

Welcome to the INSEAD San Francisco Hub Toolkit!

INSEAD San Francisco Hub Website
and Brand Guidelines

“The Hub” marks the school’s first permanent facility in North America. In its first year, the Hub will offer a tailored selection of executive development programmes in North America from the INSEAD portfolio of 50+ global programmes.

Visit the official INSEAD San Francisco Hub website and learn more about our newest facility in North America, programmes and more. Visit the brand guidelines sections on brand.insead.edu to learn more about to apply the SF Hub brand into you communications.

Visit The Hub's Website
Visit The Hub's Branding Guidelines

INSEAD San Francisco Hub Logo

There are two treatments for the SF Hub logo to distinguish this location from any other: the classic roundel with the full SF Hub name in green and in white. Keep in mind the audience as well as the asset when when selecting the logo treatment. For instance, roundel the name is best suited for communication material aimed at an audience that’s well-acquainted with the school.

Recommendations:

  • Pick the logo lockup that best suits your design needs.
  • When possible, the SF Hub logo should be September Green or white if needed to stand out from the background.
  • The entire logo can also be reversed in white.
  • If color printing is not possible, black or white logo may be used (no greyscale). 

Brand Elements

Flat graphics

Stylistic flat graphics that nod to the Art Deco-style of the Hub building create an appealing contrast. Highlight the theme of connections through the relationship between shapes and patterns, such as lines lacing across a circle and layered waves. Apply graphics to a wide variety of assets—with and without photography—to add texture, color, and dimension. Depending on the context, add graphics to provide a simple pause, embellishment alongside copy and photography, or to stand alone.

San Francisco Hub Styleguide Book

Read and Download the Full Style Guide 

Read and download the INSEAD San Francisco Hub Styleguide – http://inse.ad/sf-hub-brandbook