PRODUCT GAMES 2024 Winner
IsekAI team from NUS Business School
Congratulations to Gao Yang, Tania Laurensia Hartono, Ai Nakanishi, Anton Alberto Medina, Ryan Wall!
A huge thank you to everyone who made the Product Games a success, our final jury: Siddhartha Chaturvedi, Momchil Marinov, Delphine Barthas, Adrian Johnson and Antoine Gourevitch; all the participating teams; as well as the many mentors and preliminary judges.
FINALS | AGENDA
| 3:30 PM | Registration |
| 4:00 PM | Welcome note by Francisco Veloso, Dean, INSEAD |
| 4:10 PM | Introductory note by Raghu Bhaskar (MBA’24D), Co-President AGI Club, INSEAD & Product Games Team |
| 4:15 PM | Keynote address by Antoine Gourevitch (MBA’97D), Managing Director & Senior Partner, BCG |
| 4:30 PM | Panel discussion The Future of Product and Product Management with Gen AI with Siddartha Chaturvedi (MBA’15D), Director of Product Management, Microsoft, Momchil Marinov, Director of Product, Financial Times and Delphine Barthas, Lead Product Manager AI & Data, Thiga. Moderated by Adrian Johnson, Adjunct Professor, INSEAD. |
| 5:00 PM onwards |
Product pitches and Q&As
|
| 7:00 PM | Announcement of the winning team, followed by a networking cocktail |
MEET THE FINALISTS
After an intense round of competition, we’re pleased to announce the finalist teams of Product Games 2024: MBA Revolution: The GenAI Way. These teams have demonstrated great creativity and innovation – now, on to the finals! Congratulations to all participants for their outstanding efforts.
| School | Team | Team members | Product |
| Alliance Manchester Business School | MBAi | MBAi is a GenAI powered Virtual Assistant designed specifically by MBA students for MBA students of all types. | |
| Cambridge Judge Business School | Sibyl | Sibyl is an AI tool designed to help MBA students identify possible career pathways – and how to get there. | |
| Cambridge Judge Business School | CharlieGPT | Charlie the Campus Companion is an AI assistant made to streamline the life of every MBA student. | |
| National University of Singapore Business School | IsekAI | IsekAI is a multi-agent, LLM-powered tool that offers MBA students realistic day-in-the-life simulations of industries they want to explore, presented in an interactive narrative format. |
COMPETITION DETAILS
Imagine your MBA journey transformed with GenAI. Think about personalized learning experiences that cater to your unique needs, career guidance tailor-made for your aspirations, a more interactive and collaborative student engagement… GenAI has the potential to make all this a reality.
Problem statement
Your task is to develop an innovative product that integrates GenAI to enhance one or several aspects of the MBA experience. All proposed solutions must address potential challenges related to data privacy, biases as well as ensure fairness, transparency and accountability – aligning with your values of ethical leadership and complying with current AI regulations.
Questions to Consider:
- Personalized Learning. How could GenAI create learning experiences tailored specifically to your needs and preferences? For example, imagine getting real-time feedback and support exactly when you need it. How could this enhance your learning outcomes?
- Student Engagement. How could GenAI make your student experience more engaging and collaborative, whether in-person or online? Imagine immersive and interactive learning experiences powered by GenAI. How could these transform your educational journey?
- Curriculum Development. How could GenAI help in designing MBA curricula that are always up-to-date with the latest industry trends and challenges? What potential does this hold?
- Career Development. How could GenAI assist you in planning your career and finding job opportunities that align perfectly with your goals? Picture enhanced networking and mentorship opportunities, connecting you with alumni and industry professionals based on your skills and interests. How could this boost your career prospects?
- Alumni Relations. How could GenAI maintain and strengthen your connections with the alumni network, providing continuous learning and networking opportunities even after graduation? Think about how GenAI could leverage alumni data to offer you personalized engagement and support.
- Student Admission & Services. How could GenAI make administrative processes like admissions and scheduling smoother and more efficient, freeing up time for you to focus on your studies? Think about the routine tasks that faculty and staff handle. How could automating these tasks allow them to focus more on providing strategic support to students?
We look forward to seeing your compelling vision of how your GenAI-driven innovation will empower future business leaders, engage students, and ultimately reshape management education to better serve society and the planet. This is your chance to reflect on your own MBA experience and imagine how GenAI could make it even better.
The Challenge
In teams of 2-5 people, you are invited to develop a product that addresses a specific challenge or set of challenges (see problem statement). Your proposal should clearly define the problem and demonstrate how your product effectively addresses it, contributing to future solutions. The product, whether tangible or intangible, must be validated through user research and provide a clear pathway to empowering and supporting innovative solutions.
Evaluation criteria
- Clearly articulate the product and the specific challenge it addresses.
- Highlight critical functions and features tailored to specific user needs.
- Define the user journey with a deep understanding of user needs.
- Emphasize user-friendly design and seamless user experience.
- Validate the concept through user testing, prototyping, or similar methods.
Business Acumen
- Clearly identify and segment the target audience.
- Demonstrate a strong understanding of budgetary and resource constraints, with clear mitigation strategies.
- Address risks and trade-offs associated with scaling up.
- Define clear KPIs and success metrics to measure product performance.
Product Display
- Present the product concisely, adhering to time constraints.
- Provide a vivid and detailed product presentation, including prototypes, mock designs, or 3D models to showcase the product effectively.
Key dates, 2024
| KICK OFF | Sept. 18 | Gather your perfect team and register |
| SUBMISSION DEADLINE | Oct. 16 | Apply before the submissions close / Deadline |
| TOP 4 ANNOUNCEMENT | Oct. 25 | A jury of product managers select the top 4 finalist teams |
| MENTORSHIP | Oct. 26 – Nov. 26 | Receive one-on-one coaching from major industry leaders and make some final tweaks to your submission before presenting it at the finals! |
| FINALS | Nov. 27 | Amaze the jury at the finals on INSEAD Europe campus in Fontainebleau |
Your submission - Presentation guidelines
- Initial Presentation
Please submit your initial presentation in PDF format (10 pages maximum).
- Final Presentation
If your team is selected for the finals, your final presentation should include a live demo, mock design, or any other format that brings your product to life. Videos, especially in a Kickstarter style, are highly recommended to enhance your presentation.
- Focus on the user
Whether for the initial presentation or the final round, prioritize the user. The judges want to understand the user’s thoughts and feelings about the challenges you’re addressing and their feedback on your product. Please include user research in your presentation.
- Registration and submission
To register your application and upload your presentation, see here.
For more details or to discuss further, email us at [email protected] or join our Telegram group.
- Disclaimer
We encourage participating students to think creatively and explore bold ideas to win the competition. While INSEAD will not use, claim ownership of or share any submissions beyond the preliminary and final jury, please be aware that the rapid advancements in AI technology mean that similar concepts may already exist or be under development elsewhere.
If we identify similarities between your submission and existing INSEAD projects or research, we will make an effort to notify you. However, please understand that we do not have comprehensive visibility into all ongoing research and ideas within INSEAD.
We appreciate your understanding and look forward to your innovative contributions.
FAQs
Look at our FAQs page, you may find the answer to your questions.
Contact
If you have any questions, please contact us at [email protected] or join our Telegram group.