Join Product Games 2024
Kick off date:
Wednesday, 18 September 2024
Competition details
Problem statement
To be announced on 18 September 2024.
The Challenge
In teams of 2-5 people, you are invited to develop a product that addresses a specific challenge or set of challenges (see problem statement). Your proposal should clearly define the problem and demonstrate how your product effectively addresses it, contributing to future solutions. The product, whether tangible or intangible, must be validated through user research and provide a clear pathway to empowering and supporting innovative solutions.
Evaluation criteria
- Clearly articulate the product and the specific challenge it addresses.
- Highlight critical functions and features tailored to specific user needs.
- Define the user journey with a deep understanding of user needs.
- Emphasize user-friendly design and seamless user experience.
- Validate the concept through user testing, prototyping, or similar methods.
Business Acumen
- Clearly identify and segment the target audience.
- Demonstrate a strong understanding of budgetary and resource constraints, with clear mitigation strategies.
- Address risks and trade-offs associated with scaling up.
- Define clear KPIs and success metrics to measure product performance.
Product Display
- Present the product concisely, adhering to time constraints.
- Provide a vivid and detailed product presentation, including prototypes, mock designs, or 3D models to showcase the product effectively.
Key dates, 2024
| KICK OFF | Sept. 18 | Gather your perfect team and register |
| SUBMISSION DEADLINE | Oct. 16 | Apply before the submissions close / Deadline |
| TOP 4 ANNOUNCEMENT | Oct. 23 | A jury of product managers select the top 4 finalist teams |
| MENTORSHIP | Oct. 24 – Nov. 26 | Receive one-on-one coaching from major industry leaders and make some final tweaks to your submission before presenting it at the finals! |
| FINALS | Nov. 27 | Amaze the jury at the finals on INSEAD Europe campus in Fontainebleau |
Your submission - Presentation guidelines
- Initial Presentation
Please submit your initial presentation in PDF format.
- Final Presentation
If your team is selected for the finals, your final presentation should include a live demo, mock design, or any other format that brings your product to life. Videos, especially in a Kickstarter style, are highly recommended to enhance your presentation.
- Focus on the user
Whether for the initial presentation or the final round, prioritize the user. The judges want to understand the user’s thoughts and feelings about the challenges you’re addressing and their feedback on your product. Please include user research in your presentation.
- Registration and submission
To register your application and upload your presentation, click XXXX.
For more details or to discuss further, join the INSEAD Product Games Telegram Channel by clicking [here] or email us at [email protected].
FAQs
Contact
If you have any questions, please contact us at [email protected].