MEET THE FINALISTS
After an intense round of competition, we’re pleased to announce the finalist teams of Product Games 2025. These teams have demonstrated great creativity and innovation – now, on to the finals! Congratulations to all participants for their outstanding efforts.
| School | Team | Team members | Product |
| IESE Business School | Team Barcelona | A new platform to digitize and optimize supply chains for Southeast Asia’s massive general trade market | |
| London Business School | GrabHome | An on-demand home services platform, targeting the fragmented and inconsistent household services market in Singapore and Southeast Asia | |
| National University of Singapore Business School | Grabbies ThreadHeads | A new fashion rental subscription service enabling users across Southeast Asia to access affordable, sustainable and stylish clothing without owning it | |
| INSEAD | Keystone | A new on-demand platform that provides trusted, recurring home services, starting with eldercare and petcare, across Southeast Asia |
FINALS | AGENDA
| 2.30 PM | Registration and Coffee |
| 3.00 PM | Welcome Note by Sameer Hasija, Dean of Executive Education, Dean of the Asia Campus and Professor of Technology and Operations Management |
| 3.05 PM | Introductory Note by Yuexiao Li and Saken Wang, both MBA’26J & INSEAD Product Games Team 2025 |
| 3.15 PM | Panel Discussion “The Next Frontier of Product Innovation: How Product Leaders Anticipate What’s Next” Moderated by Hyunjin Kim, Assistant Professor of Strategy, INSEAD Ramesh Nair MBA’16D, Product Manager, Google Gautam Nangia, MBA’16D, Product Lead, Stripe Philipp Kandal, Chief Product Officer, Grab |
| 4.10 PM | Product Pitch: Team Barcelona, IESE Business School Monica Beatrice Belen, Uday Mohan Govil |
| 4.30 PM | Product Pitch: GrabHome, London Business School Nishant Mantripragada, Junwen Heng, Rhea Bisaria, Richa Aggarwal |
| 4.50 PM | Product Pitch: Grabbies ThreadHeads, National University of Singapore Business School (NUS) Kowithat Srisod, Maho Ichimura, Rahmandanu Jalu Pradana, Ryutaro Iwanaga, Subhashna Timothy Lepcha |
| 5.10 PM | Product Pitch: Keystone, INSEAD Parul Nayar, Kavya Raghuraman, Henri Robillard, Giovanni Leone, Jonathon Shen |
| 5.30 PM | Jury Deliberation Hyunjin Kim, Assistant Professor of Strategy, INSEAD Gautam Nangia, MBA’16D, Product Lead, Stripe Philipp Kandal, Chief Product Officer, Grab Ramesh Nair, Product Manager, Google Shweta Shrivastava, Senior Product Leader, Waymo |
| 6.00 PM | Announcement of the winning team & Closing Note by Hyunjin Kim Followed by a networking cocktail |
In case you cannot join us on the INSEAD Asia Campus, you can register for the online version via this link.
CONTRIBUTORS
FINAL JURY
PRELIMINARY JURY
MENTORS
STUDENTS
Product Games: Step into the Shoes of a Product Manager and Conquer Real-world Challenges!
BACKGROUND
This year, the TMT Club and digital@INSEAD have partnered with Grab, Southeast Asia’s leading superapp, to bring Product Games participants closer to real-world innovation. Grab will play an active role in mentoring finalist teams, offering valuable industry insights and guidance throughout the competition.
Beyond the learning experience, the winning team will receive an invitation to the final interview round for an applicable internship program at Grab, along with a meet-and-greet opportunity with Grab’s senior management. To top it off, the champions will also take home a cash prize of USD 10,000.
COMPETITION DETAILS
Problem statement
Reimagine Essential Access: Build the Next Vertical with Grab.
How can Grab’s powerful multi-sided ecosystem (drivers, merchants, logistics, payments) revolutionize access to critical everyday services for millions in Southeast Asia? We challenge you to design a sustainable, scalable and user-centric new vertical that bridges significant access gaps, demonstrating strategic innovation and deep market understanding.
Key Considerations for Your Proposal:
- Feasibility: Is the proposed solution practical to implement within Grab’s operational context?
- Frequency of Use: Does the service address a recurring need, ensuring sustained engagement?
- Ecosystem Fit: How well does the new vertical integrate with and leverage Grab’s existing assets and network?
- Regulatory Risks: What potential regulatory hurdles exist, and how can they be mitigated?
- Potential for Public-Private Partnerships: Are there opportunities to collaborate with government bodies or NGOs to enhance impact and scalability?
Bonus Considerations
- How existing ecosystem actors (e.g., drivers, merchants) could play new roles.
- How AI and/or autonomous vehicles could enable more efficient operations.
Additional resources:
The Challenge
Evaluation criteria
Product Concept and Design
- Clearly articulate the product and the specific challenge it addresses.
- Highlight critical functions and features tailored to specific user needs.
- Define the user journey with a deep understanding of user needs.
- Emphasize user-friendly design and seamless user experience.
- Validate the concept through user testing, prototyping, or similar methods.
Business Acumen
- Clearly identify and segment the target audience.
- Demonstrate a strong understanding of budgetary and resource constraints, with clear mitigation strategies.
- Address risks and trade-offs associated with scaling up.
- Define clear KPIs and success metrics to measure product performance.
Product Display
- Present the product concisely, adhering to time constraints.
- Provide a vivid and detailed product presentation, including prototypes, mock designs, or 3D models to showcase the product effectively.
Key dates, 2025
| KICK OFF | Sept. 3 | Gather your perfect team and register |
| Q&A Session with Grab | Sept. 10 | Ask any questions to the Senior Product Team from Grab |
| SUBMISSION DEADLINE | Oct. 9 (11:59PM) | Apply before submissions close/Deadline |
| TOP 4 ANNOUNCEMENT | Oct. 17 | A jury of product managers selects the top 4 finalist teams |
| MENTORSHIP | Oct. 18 – Nov. 20 | Receive one-on-one coaching from 4 senior Grab Product Managers before presenting it at the finals! |
| FINALS | Nov. 20 | Amaze the jury at the finals on INSEAD Asia campus in Singapore |
Your submission - Presentation guidelines
- Initial Presentation
Please submit your initial presentation in PDF format (10 pages maximum, incl. cover slide).
- Final Presentation
If your team is selected for the finals, your final presentation should include a live demo, mock design, or any other format that brings your product to life. Videos, especially in a Kickstarter style, are highly recommended to enhance your presentation.
- Focus on the user
Whether for the initial presentation or the final round, prioritize the user. The judges want to understand the user’s thoughts and feelings about the challenges you’re addressing and their feedback on your product. Please include user research in your presentation.
- Registration and submission
To register your application and upload your presentation, see here.
For more details or to discuss further, email us at [email protected]
- Disclaimer
We encourage participating students to think creatively and explore bold ideas to win the competition. While INSEAD will not use, claim ownership of, or share any submissions beyond the preliminary and final jury and official competition partners involved in mentoring or judging, please note that the rapid advancements in AI and technology mean that similar concepts may already exist or be under development elsewhere. By participating, you acknowledge that partners and mentors may be exposed to your ideas as part of the competition process. We appreciate your understanding and look forward to your innovative contributions.
FAQs
Look at our FAQs page, you may find the answer to your questions.
Contact
If you have any questions, please contact us at [email protected]