Playing to win:
How strategy really works By A. G. Lafley and Roger L. Martin
Doriot and Tanoto Libraries
HD30.28 .L34 2013
Playing to win: how strategy really works, two of today’s best-known business thinkers finally get to the heart of strategy – explaining what strategy is for (winning) and what it’s about (choice).
Drawing from their years of experience working together and separately at P&G and the Rotman School of Management (where Martin is now dean), Lafley and Martin show how organizations large and small can guide everyday action with larger strategic goals – to win rather than simply play.
Learn how with engaging stories including: where Olay needed to play in the skin care market, the strategic acquisition of Gillette, the blockbuster innovations Swiffer and Febreze… and more.
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