Book Talk with Wharton Professor Judd Kessler 

Thursday 10/30/25, 6:30 – 8:30 pm

Event Overview

The Wharton SoCal Alumni Club will host Wharton economist Judd Kessler to discuss his new book, “Lucky by Design: The Hidden Economics You Need to Get More of What You Want.”

In Lucky by Design, Judd pulls back the curtain on the hidden markets that determine who gets what in everyday life. Unlike familiar markets, where what we get depends on how much we’re willing to pay, hidden markets do not rely on prices: you can’t buy your way into a better position. Instead, what you receive hinges on the rules by which the market operates, and the choices you make in them.

What are the tricks for getting reservations at the hottest restaurants, live-event tickets, job offers, and spots in elite preschools and selective colleges? What about finding a soulmate on a dating app or receiving a life-saving organ transplant? Judd has spent a career studying and designing these very markets. Now, he reveals insights about how they work, how to maneuver in them, and how to tip the scales in your favor.

Join us for an interactive discussion with Judd and stay for some mingling. A copy of the book is included in the ticket price!

When: Thursday, October 30, 6:30-8:30pm

Where: Santa Monica. Address will be provided by email before the event to registered ticket holders.

Food: Light refreshments will be served.

Cost: Ticket price is $25 for members or $35 for non-members. Members may bring 1 guest at member price. Ticket price includes a copy of the book. Tickets are non-refundable.

Register here: https://www.whartonsocal.com/book_talk_with_wharton_professor_judd_kessler