Kristin Skogen Lund (MBA 92J) will provide an insight into how Schibsted transitioned from a traditional media company to a family of digital brands. Schibsted is the owner of some of the Nordic’s most well-known and loved brands and services, and has more than 5000 employees across the region and in Europe. Kristin will also share her reflections on leadership and personal development, including what they didn’t teach her at INSEAD. Finally, Kristin will share her interpretation of Scandinavian leadership philosophy and question whether these approaches could be better suited to face tomorrow’s business and societal challenges.