Whether retailers are thriving or just surviving there is no doubt that navigating the ongoing retail storm is demanding. The battering received from changing consumer behaviour and economic headwinds has seen many retailers, large and small, fall by the wayside. Strangely enough, working out a strategy to reinvent your business in such conditions is arguably the easiest part – actually getting it to happen in the real world is a challenge that is testing the best leaders and the most competent teams to the limit.