The colour changing handwash for kids to encourage proper handwashing and develop hygiene habits that will last a lifetime
THE COVID-19 PROBLEM
The COVID-19 pandemic has made people significantly more aware of the importance of personal hygiene, especially when it comes to simple measures like handwashing but there has been no innovation on methods and solutions to increase the effectiveness and experience of washing hands. Existing hand-soap solutions do not provide any feedback or support to users, which makes it difficult to understand if and when they have removed all bacteria, fungi and viruses from their hands.
Chroma is a liquid hand soap that changes colour when in touch with bacteria, improving the experience and the effectiveness of washing hands. Our first target segment is young children (aged 3-8), as they will benefit from the “fun” aspect of a soap changing colour. There is potential to collaborate with other brands (i.e. Disney) to make the soaps more appealing. Another segment to be explored is hospitals and clinics.
Research & Development support (connections to specialists in surfactants and reaction kinetics; financial grants and laboratory space); mentorship from experts in the personal care products industry