CoFit

Online fitness studio where anyone can instruct or attend courses – anywhere, anytime, live or on-demand

THE COVID-19 PROBLEM

During the lockdown, people can’t workout as they used to. But the need and willingness to do so increases as people have more free time and less physical activity. Gyms and studios are closed, and even working out outside is forbidden in many countries. Fitness customers are not used to athome workouts and have no reliable source to find such workouts. Fitness instructors are suffering from severe financial damage as they can’t always afford online solutions to sell their offerings.

THE SOLUTION 

An online fitness studio providing workouts that are designed by instructors and searched for by customers based on exercise type, required equipment, cost, live vs demand, and more. Customers can exercise from anywhere, and are motivated through live instructors, gamification, and customized fitness plan. Instructors can fine-tune their course offerings and build their brand by gathering customer data, feedback, and ratings.

THE TEAM

Danny Strauss (MBA’20D, Founder), Miriam Gianasso (MBA’20D, Marketing Lead), Viki Morozov (MBA’20D, Fitness Lead), Erik Bruin (MBA’20D, Tech Lead), Lily Chen (MBA’20D, Finance Lead)

INDUSTRY FOCUS

Online Marketplace & Wellness

ASKS

Fitness industry experts, and connections to fitness instructors and customers. Experience with building platforms to connect supply and demand Web development support, including video conferencing integration.

VIDEO PITCH