Why modest goals are so appealing
Amitava Chattopadhyay, Professor of Marketing at INSEAD, finds in his research that people feel it’s easier to achieve a small incremental goal than to maintain the status quo, when both goals are assessed in isolation. This is especially true if the context is seen as unfavourable. MedicalXpress
UK, 8 November
Other coverage: Medical News, Med Newsline, Workplace Insight, Brightsurf
How Nokia bounced back
Quy Huy, Professor of Strategy at INSEAD, highlights how Nokia’s board had assumed a unique role to help the former mobile giant find a radically new strategic direction. Forbes India
India, 6 November
Reprinted from INSEAD Knowledge
(Podcast) What Will Bolsonaro’s Election Mean for Brazil?
Felipe Monteiro, INSEAD Affiliate Professor of Strategy, discusses what changes Brazil is likely to see under its new president elect, Jair Bolsonaro. Knowledge @ Wharton
USA, 5 November
(Print) Exiting the dragon: examining options for returning capital
Claudia Zeisberger, Senior Affiliate Professor of Entrepreneurship and Family Enterprise and Academic Director of INSEAD Global Private Equity Initiative (GPEI), and Ian Potter, Distinguished Fellow at INSEAD GPEI, discuss that Beijing wants more companies to use domestic markets to realise value, but is the plan working? South China Morning Post
Hong Kong, 3 November (For the full clipping, please email us.)
Business Does Not Need the Humanities — But Humans Do
Gianpiero Petriglieri, Associate Professor of Organisational Behavior at INSEAD, writes that once humanities stop having to be useful, they become truly meaningful. Only that will allow “team human” to catch up with “team machine”. But neither, ultimately, must get too far ahead or we will lose a struggle that keeps us human and makes societies prosper. Harvard Business Review
USA, 2 November
INSEAD教授菲利普·安德森赴中国浦东干部学院授课
INSEAD Professor of Entrepreneurship Philip Anderson visited the China Executive Leadership Academy in Pudong, to give a lecture on “Organisational Change Management in the Digital Age”. WeChat
China, 2 November
In Chinese
Home Made raises further £2M for its premium online lettings agency
Home Made, a London premium online lettings agency co-founded in 2016 by Asaf Navot, MBA’09D, has raised a further £2 million in funding. Tech Crunch
USA, 7 November
Source: https://www.insead.edu/newsroom/in-the-news